Celebrities Will Wear White Roses to the Grammys to Support Time's Up According to Billboard, Halsey, Rita Ora, Kelly Clarkson and more with wear the flowers. The white rose demonstration was organized by Roc Nation senior VP Meg Harkins and Karen Rait, the head of rhythmic promotions at Interscope/Geffen/A&M Records. "Music artists have a lot of impact. So it's only fitting that that music's biggest night show the support for equality and safety in the workplace and that people need to be cognizant of their fellow employees." "We need to say if anyone is feeling like they're being discriminated against and they don't feel safe in their workplace, they have people who will support them." Billboard says that the white roses were chosen fr both practicality and representation of the suffrage movement. The Grammy Awards will take place on Sunday, Jan. 28 at 7:30 p.m.