Apple fans are loyal. Some might even say they are too loyal. Some parts of the Apple fandom have earned a reputation for cult-like loyalty to the company. Now a new study by Consumer Intelligence Research Partners shows that Android fans are more loyal to their choice of phone OS than are users of iOS. Tech Crunch reported on the study. It shows that Android-brand loyalty has been rising since 2016. It's currently the highest in the history of the OS.
Currently, Android enjoys a loyalty rate of 91 percent. This compared to the 86 percent held by iOS. nes.
CIRP’s Mike Levin told Tech Crunch. "With only two mobile operating systems at this point, it appears users now pick one, learn it, invest in apps and storage, and stick with it."