How to avoid a PR disaster | FT Business
Financial Times
2019-03-04
Views 8
► Subscribe to the Financial Times on YouTube: http://bit.ly/FTimeSubs
The horsemeat scandal earlier this year drew corporations from Tesco to Burger King into a consumer furore. But with fast-moving social media, what should a company do when embroiled in a PR disaster? Maija Palmer, social media journalist, reports
► FT Business: http://bit.ly/1KUK08s
► FT World News: http://bit.ly/1Exp0iJ
For more video content from the Financial Times, visit http://www.FT.com/video
Twitter https://twitter.com/ftvideo
Facebook https://www.facebook.com/financialtimes
The horsemeat scandal earlier this year drew corporations from Tesco to Burger King into a consumer furore. But with fast-moving social media, what should a company do when embroiled in a PR disaster? Maija Palmer, social media journalist, reports
► FT Business: http://bit.ly/1KUK08s
► FT World News: http://bit.ly/1Exp0iJ
For more video content from the Financial Times, visit http://www.FT.com/video
Twitter https://twitter.com/ftvideo
Facebook https://www.facebook.com/financialtimes
Report form
RELATED VIDEOS
