Gap is offering 50% off "almost everything" in-store and online, plus...
you'll get a further 20% off some items online right now, as well.
According to Morgan Stanley's quarterly index that follows discounts from major companies...
Gap Inc.'s level of promos hit highs in February and March.
GAP's pricing goes against the grain, many companies refuse to discount heavily...
believing discounts are detrimental to the brand's perception among consumers.