A "sexually suggestive" TV advert featuring "doe-eyed" models who appeared to be under 16 "gazing flirtatiously at the camera" has been banned.

Watchdogs ruled that the ad for the Pretty Little Thing clothing label - screened during Dinner Date on ITVBe - was "irresponsible" and shouldn't be shown again.

They considered that some of the models' facial expressions were "sultry and seductive" and the buttocks of one of them were "partially exposed".