Viewed from a distance it seems simple: that car has to be a Porsche. But why is it that a Porsche has something so characteristic and clearly identifiable from every angle? Details are what influence the design phenomenon of how we perceive a Porsche. Walter Gropius opened the Ulm School of Design on 2 October, 1955. At the ceremony, the former director of the Bauhaus School based in Weimar and Dessau and grand seigneur of the International Style of modern architecture addressed his words primarily to the students and instructors in the audience. He virtually implored them not to base their designs solely on reason, but also to take “the magical”, as he put it, into account.

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