It is finally time.
J.Crew announced that they've started carrying plus sizes in their summer and fall lines out now.
This kicks off their new brand strategy to cater to a more diverse customer base.
J.Crew's Merchandising Officer, Lisa Greenwald says that a more inclusive sizing strategy is just the start.
J. Crew, which also includes Madewell, has collaborated with plus-size fashion brand, Universal Standard, to create their first plus collection.