Known for his polished Scandinavian sense of design, Fredrik Risvik has built a following with the way he displays apparel and objects in the world around him. Whether it's a skate deck, a new pair of sneakers or magazines on a table, Fredrik creates ways to make it all look aesthetically robust through the lens of clean, bright photography. To many around the world, his aesthetic represents a lifestyle worthy of emulation.

Design enthusiasts like Fredrik place a great deal of importance on an object's impact to their surroundings. The Serif TV is not only a statement in terms of its look, but its versatility allows it to easily move within its surroundings to become both a conspicuous display for work or the center of attention when hanging out with friends. Watch our interview with Fredrik to hear about his principles of design first-hand and to see how he integrates the TV into his world.

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