2분기 모바일쇼핑 비중 61.8% '최대'…음식배달앱 주문 1조
With almost everyone having their hands on smarthphone these days, mobile shopping is being widely used. In fact, mobile shopping is the platform that is used the most on online shopping. Online shopping that does not have borders is allowing foreigners to reach Korean goods as well.
Hong Yoo reports.
Mobile shopping is now the most actively form of online shopping.
Purchases made using the internet and mobile devices such as smartphones and tablet PCs represented 61.8% of all online shopping for the second quarter of 2018.
That is the highest number ever since the government has begun collecting data of online shopping since January, 2003.
According to Statistics Korea, money used on online shopping increased by 21. 5 percent compared to the same quarter of last year.
And within that increase, money used in mobile shopping increased by 32.9 percent.
Mobile food delivery alone made more than 800 million dollars, due to the rapid growth of mobile food delivery services by 88 percent compared to last year's second quarter.
The increase was also reflected in the increase of foreign buyers using Korean online shopping platforms.
Chinese customers once again took the lead among foreign buyers, with Japan and the ASEAN bloc taking 2nd and 3rd places respectively.
Items that foreigners were more interested in buying were cosmetics, apparels and electric devices.
Hong Yoo, Arirang News.