For many Asian movie goers the success of "Crazy Rich Asians" has been a long time coming.
Business Insider said the Asian American has been worth investing in for a while.
Nielsen's VP of Strategic Community Alliances Mariko Carpenter concurred.
The Asian market is only growing.
Asian American Pacific Islanders (AAPI's) buy movie tickets 75 percent more than non-Hispanic whites.
They also watch and download movies online 83 percent more than non-Hispanic whites.
Warner Bros. said Asians comprised almost 40% of "Crazy Rich Asians'" audiences opening week.
Many AAPI's hope the film's success and their presence in the market will translate to more AAPI movies.