Whisperlodge Spa is dedicated to ASMR and offer services such as “whispers on demand” to relax the body and mind.
ASMR stands for autonomous sensory meridian response. It indicates the pleasurable sensation that’s triggered by visual, auditory, or tactile stimuli.
“I really wanted to make this work because I had ASMR and I always had it throughout my life. It’s something that I still do now, I watch videos every night to help me fall asleep,” explained ASMR specialist and Whisperlodge co-creator Melinda Lauw. “And I always wondered why there wasn’t a physical place where I could to experience this.”
Lauw co-created Whisperlodge with her partner Andrew Hoepfner. They have operated in New York City and San Francisco for two years. The spa has sessions for individuals are well as couples, which normally last for 45 minutes and start at $100.
“I think if you look at ASMR online, the most common trigger is whispering cause that’s what all the YouTube videos provide. And it real life, I would say the most common trigger is hair brushing” said Lauw. “For me, ASMR is about language, cause when I had it as a kid, but I was never really able to express myself. And it was only when the internet created a name for it that I was able to talk to my friends about it, share about it, and also just like research the community and what people are doing.”
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