Dr. Steffany Mohan while talking about the importance of having a USP for marketing your dental practice, raises a very vital point, which is to be very clear about who you really are, what are your's and your team's strengths, and then be able to weave your marketing effectively around that. Being a dentist, Steffany Mohan says, and trying to mean everything to everybody in her profession which has multiple specializations would be exhausting and therefore would go against the grain of effective marketing.
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