It was at the 2016 Paris Motor Show that Mercedes-Benz first presented its new product and technology brand for electromobility. In mid-2019 the time has now come: The EQC is the first Mercedes-Benz vehicle to be launched under the EQ brand. With its seamless, clear design and colour highlights typical of the brand, it is a pioneer for an avant-garde electric look while representing the design idiom of Progressive Luxury. With respect to quality, safety and comfort the EQC is the Mercedes-Benz among electric vehicles, and highly convincing in the sum of its attributes. These are accompanied by dynamic performance, thanks to two electric motors at the front and rear axles with a combined output of 300 kW. A sophisticated operating strategy enables an electric range of more than 450 km according to NEDC. EQ also offers comprehensive services with Mercedes me, and makes electromobility convenient and suitable for day-to-day motoring. The Mercedes-Benz EQC also symbolises the start of a new mobility era at Daimler.

As the first Mercedes-Benz model under the new product and technology brand EQ, the Mercedes-Benz EQC has many trailblazing design details and colour highlights typical of the brand. Both inside and out, the EQC embodies the design idiom of Progressive Luxury. This arises from the combination of a previously unknown beauty, the conscious clash of digital and analogue elements as well as the seamless merging of intuitive and physical design.

By virtue of its muscular proportions, the Mercedes-Benz EQC is classed as a crossover SUV. The extended roofline and window layout with a low waistline and the coupé-like roof recess at the rear visually position it between an SUV and an SUV coupé.