Three new iPhones are hitting the market, including the biggest and most expensive model yet, as Apple seeks to widen the smartphone's appeal amid slowing sales. The Apple XS Max has a bigger screen than the iPhone 8 Plus and costs Rs 1,09,900. CEO Tim Cook showed off the new iPhone XS, which has a larger screen than the one on last year's dramatically designed model, the iPhone X. It'll cost about $1,000. It's bigger sibling, the iPhone XS Max, looks to be about the size of the iPhone 8 Plus, though the screen size is much larger.