There will be no staged scenes, models or specially selected staff brought to the fore in Porsche’s new employer branding campaign: reportage-style clips and black-and-white images will highlight the human side of Porsche as an employer brand. Porsche remains as attractive as ever: the company receives 150,000 applications every year and regularly tops employer ranking lists. At Porsche, there is a particular focus on colleagues feeling a sense of togetherness and cooperation. And to make it clear that the company truly lives these values, and is not merely paying them lip service, Porsche is launching a new campaign. The campaign will highlight the sports car manufacturer as an authentic employer, and seeks to give an insight – particularly for students and young professionals – into everyday life in Zuffenhausen: unembellished and down to earth.
There will be no staged scenes, models or specially selected staff brought to the fore here: instead, reportage-style clips and black-and-white images will highlight the human side of Porsche as an employer brand. The engaging photos even take an ironically humorous angle at times, for example in one photo where only an employee’s feet can be seen poking out from underneath a 911, with the message: “You don’t have to stand in the spotlight to help an icon shine.” Elsewhere the campaign declares: “Have a weakness for fast cars? You’d better work on it.” In another clear piece of messaging, the text reads: “You can’t build tomorrow’s cars with yesterday’s leadership methods.”