The Infotainment concept in the new Audi A1 Sportback comes from the full-size class. The MMI radio comes as standard - it can be operated via the multifunction buttons on the steering wheel and the display in the fully digital instrument cluster. In the top configuration, MMI navigation plus offers a 10.1-inch MMI touchscreen, which blends seamlessly into the black glass-look area. As with a smartphone, all commands are via touch input. The latest generation of voice control further improves the dialog between driver and car.

In conjunction with Audi connect, MMI navigation plus offers A1 Sportback drivers functions such as hybrid route guidance - this calculates the route in the cloud, taking into account the entire traffic situation.

Additional highlights are the satellite map view and the new 3D city models, which offer a precise map view of many urban centers. Up to four map updates per year are automatically downloaded and installed free of charge - in addition, the customer can also use the versatile online services from Audi connect.