Shivasagar (Upendra), a wheelchair user, has a son, Vijay (also Upendra) who is playful and irresponsible. To teach him a lesson, he sends Vijay to Bhamapura to help the poor. Vijay doesn't want to go, but a local pizza restaurateur convinces Vijay and his friends that the village is one big brothel. In reality, Bhamapura is a sacred village and the restaurateur had purposefully deceived Vijay and his friends. Divya (Soundarya Jayamala) and her classmates also visit the village. They come for their social activity course to improve the village's health and hygiene. A large building is reserved for him and the girls are asked to stay in the poor families' houses. Vijay and his friends arrive and start to woo the girls, whom they mistake for Bhamapura's prostitutes. When Divya discovers their plan, she and her friends decide to teach Vijay and his friends a lesson.
Vijay and his friends are wooed by Divya and the other girls. They are led to separate rooms where the girls inject a serum that makes them itch all over. They leave, screaming and scratching. Vijay tells Divya to leave her profession and offers to save her honour by marrying her in the village temple the next day. Divya doesn't come, but Vijay and his friends happen to see her leaving on a bus bearing the name of the girls' college, revealing that they have been duped. When Vijay returns home, Shivsagar discovers that his son has fallen in love. With his influence, Vijay and Divya get engaged. Later, Vijay goes to Divya's house in a drunken state. Her family prevent him from talking to her. This eventually leads to a fight. Vijay then goes to Divya's cousin's house to meet Divya and apologise for his behaviour but suddenly attempts to rape Divya's cousin. Then on the same day at night, Vijay tries to kill Shivasagar, but is luckily stopped by Ko Thanda (Ramesh Bhat) and is stabbed by Vijay. Disappointed with Vijay's behaviour, Shivasagar sends Vijay to a therapist.

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