More urban Indians are pushing the demand for American coffee chain Starbucks’ loyalty programme in the country. Starbucks has crossed the half a million-member mark for its loyalty programme, My Starbucks Rewards in India. A majority of these members were added in the last two years, a top executive at the company said.

These members are registered on the coffee chain’s mobile app as well as through physical cards available in stores that offer various benefits to users.