4C is a data science and marketing technology company that helps marketers do their jobs better. Aaron Goldman, the CMO at 4C Insights explains the importance of being patient in an industry that is always changing. At 4C, the goal is to connect the pipes between channels, which would seamlessly allow marketers to market the way consumers consume.

Aaron believes that experience trumps academics and experience allows one to practice solving problems that they’ll need to tackle as a practitioner in their field. Watch the full video interview for more on Aaron Goldman and 4C insights.