Measure of a Man is a cautionary tale that follows three teenage greasers who find themselves in a tempting situation involving alcohol and fast women. The film focuses on a young athlete who lives with his mother, exploring his background and how he has become shaped as a person with certain moral concerns. He and his two friends get a couple of sodas at the Big Boy, then go out cruising for girls (some great 1960's culture on display, complete with greaser clothing and lingo). After rounding up some young ladies and adult beverages (some funny discussion on the types of alcohol), the young man realizes that living the fast life just isn't for him and gets confronted by his friends. Measure of a Man looks at peer pressure and teenage psychology as it was perceived by conservatives in 1962, as well as facts about alcohol.