IHOP to Change Its Name
for a Second Time In a new tweet, the chain teases that the
"P for Pancakes" in its logo will change up again. IHOP, via Twitter It is the second time IHOP has ran this kind of publicity campaign. The announcement this week has led to many on social media taking guesses on what the new change could be. Even though the first PR stunt lasted for just a few days,
it was a hit online in terms of media exposure. IHOP, via Twitter