First you watch it, then you die. Watch as hidden cameras capture the reactions of unsuspecting customers when Samara comes for them IRL. Rings is in theatres February 3, 2017.

A new chapter in the beloved Ring horror franchise. A young woman becomes worried about her boyfriend when he explores a dark subculture surrounding a mysterious videotape said to kill the watcher seven days after he has viewed it. She sacrifices herself to save her boyfriend and in doing so makes a horrifying discovery: there is a “movie within the movie” that no one has ever seen before.

Director: F. Javier Gutierrez
Starring: Matilda Lutz, Alex Roe, Johnny Galecki, Aimee Teegarden, Bonnie Morgan and Vincent D’Onofrio
Screenplay: David Loucka and Jacob Estes and Akiva Goldsman

The picture quality of those TVs is so good that Samara, the creepy girl from “The Ring,” looks like she’s about to jump out of the screen. And she does! Watch shoppers freak out when she comes for them in real life.

The eerie prank was organized as part of a promotion for "Rings," an upcoming 2017 supernatural psychological horror film and the third part in the American Ring franchise, directly following "The Ring" and "The Ring Two." The movie will be released on February 3, 2017.