Apple Inc caught up with hardware rivals on Tuesday by revealing a triple-camera iPhone.
Apple said its new iPhone 11 will come with two back cameras, including an ultra wide-angle lens and the next generation of microchips, the A13.
Prices start at $699, down from last year's new iPhone that started at $749.
The more expensive iPhone 11 Pro will have three cameras on the back - wide angle, telephoto and ultra-wide.
It can create videos with all three back cameras and the front camera at the same time and starts at $999.
The iPhone 11 Pro Max with a bigger screen starts at $1,099.