A hairstylist shares how to keep your hair color vibrant

Beauty Insider 2019-09-30

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We tried color protectant and shampoo on different hair colors from PRAVANA. For blonde hair, hairstylists use purple products to tone down warmth. Brunettes are treated with blue shampoo to remove reds and orange in the hair. Vivid colors can last from three to 12 weeks, and using a color protectant can maintain its lifetime.

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