FILA Appoints BTS as Newest
Global Brand Ambassadors
.
The Italian sportswear brand
announced their partnership
with the K-pop group in a
press release on Oct. 2. .
In a statement obtained by ‘Billboard,’ a spokesperson for
FILA described BTS as the “optimal fit as brand ambassadors.”.
BTS’s passion, positivity, and their genuine
communication with fans are qualities that
align with FILA … Their energetic and unique
personalities also make them an optimal fit
as brand ambassadors. , FILA, via 'Billboard'.
According to the details of the contract, the members
of BTS will sport FILA gear as they travel across the world. .
Their first joint advertisement is expected to launch in
early 2020, featuring the slogan “One World, One FILA.”