Digital marketing is not difficult to understand, despite often being misunderstood by general public. It’s not as complicated and we will provide clear definitions in the video.

What is Digital Marketing?

Digital Marketing is the process of moving product concepts to customers using digital technologies. Main medium is the Internet, but it also can be mobile phones, display advertising, and other digital platforms.

The main difference between traditional, and digital marketing are used mediums. Traditional marketing uses mediums like the newspaper, TV, Radio, billboards, and any other form of print media.
Digital Marketing is using digital channels like Social Media Marketing (SMM), Video Marketing, Search Engine Marketing (SEM), PPC, SEO, Content Marketing, Email Marketing, Display Advertising, Affiliate Marketing and more.

Last decade traditional mediums move rapidly to digital media. It’s not difficult to imagine near future where digital marketing is dominant and is the main form of marketing.

Watch this video and find definitions to most digital marketing channels used by businesses online.

Read more about Digital Marketing Channels in our blog post: https://coursesguide.org/digital-marketing-channels/

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