Three makeup artists, LJ O’Rahilly, Sarah Frances, and Katy Basford, are creating brow tutorials for people with hair loss. The artists removed their brows as part of "Browtober," a campaign founded by LJ in 2018. She noticed that there was a lack of tutorials on how to create natural hairless brows and wanted to do something about it. "Browtober" aims to support anyone dealing with hair loss by providing helpful tips and tutorials. It also seeks to spread awareness of October's Breast Cancer Awareness Month.