Why Some Brands
Are Choosing to
Boycott Black Friday .
While most stores advertise their best sales every
year on Nov. 29, some brands have decided to take
a stand against the day's “hyper-consumerism.”.
This year, beauty company Deciem has decided
to close both their physical stores and website
for a self-described “moment of nothingness.”.
The goal, according to a post on their
social media, is to make sure customers
“make the best purchasing choices.”.
Flash sales can often lead to rushed
purchasing decisions, driven by the fear
of a sell-out. We no longer feel that Black
Friday is an earth or consumer-friendly event, Deciem, via Instagram.
Outdoor retailer REI will also be participating in a boycott
of Black Friday, just as they have for the past five years.
This year, in an effort to reduce “rushed
purchasing decisions,” REI offered up to 30
percent off products between Nov. 15 and 25.
When we really thought about that day, and we
thought about the experience that we’re creating
for our employees on both Thanksgiving and
Black Friday, we just kind of stepped back, Ben Steele, REI Vice President, via Huffpost