American Wine Consumption Drops for First Time in 25 Years A new report from industry group
IWSR highlighted the decline. Beer sales have been falling
for the past four years, with
a 2.3 percent drop last year. The decrease comes as more people
consume spirits and ready-to-drink
beverages, such as spiked seltzers. Sales in the hard seltzer industry
increased by 50 percent last year.
The industry is now worth $8 billion. Broader trends of health consciousness
seem to be driving consumers towards
lower calorie drinks, such as spiked seltzers.