Mail addresses of regular and passive customers of various businesses can be used to collate a list of mail addresses. These addresses are then mailed with brochures, updates and news about the business including information on prices on goods and services offered. The targeting of the mails to people that are most likely to buy the service or products being advertised. Michael Telvi is presently the sales executive at United Envelop Company which offers custom envelop printing services for clients and he can be reached to help structure and implement direct mail marketing goals for an improved and better result.