The documentary starts out as a mock guide to how to be a successful pusher, explains how drug dealers, smugglers, kingpins and drug lords make money and the risks involved, with the ultimate aim of setting the stage for the real purpose for the film. It then seriously examines what perpetuates the War on Drugs and criticizes it, while providing suggestions and opinions from those trying to deal with the problem of drugs from outside of the institutionalized and incentivized war.