Burger King uses moldy Whopper to promote its signature product
TomoNews US
2020-02-24
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U.S. — Hungry?
Burger King is promoting the 'beauty of no artificial preservatives' with its new moldy burger ad.
The ad begins with someone making a fresh burger to the sound of Dinah Washington's song 'What Difference A Day Makes', and then uses a time-lapse showing it rotting over 34 days.
The fast-food juggernaut says the campaign is highlighting its decision to remove artificial preservatives from the product.
On Burger King's Twitter account they said: "The beauty of real food is that it gets ugly."
It plans to get rid of preservatives from the burger served in all of its restaurants this year.
Burger King is promoting the 'beauty of no artificial preservatives' with its new moldy burger ad.
The ad begins with someone making a fresh burger to the sound of Dinah Washington's song 'What Difference A Day Makes', and then uses a time-lapse showing it rotting over 34 days.
The fast-food juggernaut says the campaign is highlighting its decision to remove artificial preservatives from the product.
On Burger King's Twitter account they said: "The beauty of real food is that it gets ugly."
It plans to get rid of preservatives from the burger served in all of its restaurants this year.
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