Inspiring greatness lies at the very heart of Rolls-Royce Motor Cars’ brand ethos. From hand-building the epitome of true luxury, to engaging and servicing the needs of discerning clients all over the world, Rolls-Royce Motor Cars inspires greatness, every step of the way.

In the first of a series of films created by the marque, Rolls-Royce speaks with media artist Refik Anadol, a recent fellow of MUSE, The Rolls-Royce Art Programme, to explore his own personal inspiration and to hear his approach in advancing our understanding of the world around us by using art and technology as his medium.

Anadol’s recent digital artwork, entitled Art of Perfection: Data Painting, used data sets relating to the colour of every Rolls-Royce motor car created at the Home of Rolls-Royce in Goodwood, England, over the last 10 years. The work enjoyed a worldwide public debut in the artist’s hometown during Frieze Los Angeles earlier this year, exhibited at The Peninsula Beverly Hills.