AMC Reverses Decision to Allow Guests Without Masks On Thursday, AMC Theatres unveiled their official plan to reopen movie theaters in the United States on July 15. The chain plans to mitigate COVID-19 transmissionby implementing thorough cleaning proceduresand opening at reduced capacity. They did not originally plan onrequiring guests to wear masks. CEO Adam Aron had initially reasonedit would be "counterproductive" andcause “political controversy.” Adam Aron, via 'Hollywood Reporter' After drawing backlash, AMC has since reversed course and said masks will be mandatory. AMC's Ryan Noonan, via 'USA Today' Guests without their own masks will be ableto purchase them for $1 at the box office. The CDC has repeatedlystressed the importance of wearingmasks in public settings.