What consumers want from brands right now - Part 2
Raj Pavi
2020-07-13
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But why should brands care?
Simply put, connection breeds loyalty, protecting businesses from boycotts when customers have a bad experience, or from losing customers to a competitor. Sixty-four percent of consumers say that their loyalty to a brand increases when they feel connected.
I am Raj Pavi, creator of AI Insider, an AI powered SEO Tool which we use inhouse to outrank any of your competition. If you have any digital marketing assistance, please dont hesitate to contact us. Our site is www.DCDigitlas.com
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Connection also directly impacts a brand’s bottom line. More than three quarters of consumers (76%) say they would buy from a brand they feel connected to over a competitor, and 57% say they are more likely to increase how much they spend with a brand when they feel connected. On the other hand, when consumers don’t feel connected to a brand, 70% are less likely to shop there over a competitor and almost two thirds (61%) will spend less with that business.
ouTube
YouTube, the global video-sharing platform, reaches more than one billion users every month. Recognizing the reach of its global influencers and creators, as well as the size of their potential audience, YouTube launched its Creators for Change program to build empathy and forge new connections among its users.
The program empowered people from all walks of life to connect with each other. Video simply provided the medium. With a platform to share personal stories with people of different backgrounds and beliefs, creators all over the world sparked conversations around topics like xenophobia and online extremism.
To supplement those narratives, YouTube creators also received the tools they needed to facilitate constructive dialogue around tough issues and to craft messages promoting social change. This campaign gave YouTube the opportunity to both address criticism related to the moderation of sensitive content on its platform and to put the focus on facilitating positive conversations. Since its inception, YouTube’s initiative has logged 60 million views and 731,000 hours watched of all Creators for Change videos.
Real people drive real connections
For brands to build true connections with people, they need to meet consumers on their preferred communication channels and create content that puts a brand’s own people front and center.
But companies can’t tell the story of their people without a strong social foundation. According to our research, 65% of consumers feel more connected to brands that have a robust presence on social. That means brands have to pay attention to both the consistency and quality of their content. Specifically, consumers want material that humanizes an otherwise faceless brand, and they want the people behind the brands doing the posting.
Consumers are increasingly interested in learning about the humans who make up their favorite organizations. When a CEO has an active social presence, for example, 70%
Simply put, connection breeds loyalty, protecting businesses from boycotts when customers have a bad experience, or from losing customers to a competitor. Sixty-four percent of consumers say that their loyalty to a brand increases when they feel connected.
I am Raj Pavi, creator of AI Insider, an AI powered SEO Tool which we use inhouse to outrank any of your competition. If you have any digital marketing assistance, please dont hesitate to contact us. Our site is www.DCDigitlas.com
If you are new here, please consider subscribing.
Connection also directly impacts a brand’s bottom line. More than three quarters of consumers (76%) say they would buy from a brand they feel connected to over a competitor, and 57% say they are more likely to increase how much they spend with a brand when they feel connected. On the other hand, when consumers don’t feel connected to a brand, 70% are less likely to shop there over a competitor and almost two thirds (61%) will spend less with that business.
ouTube
YouTube, the global video-sharing platform, reaches more than one billion users every month. Recognizing the reach of its global influencers and creators, as well as the size of their potential audience, YouTube launched its Creators for Change program to build empathy and forge new connections among its users.
The program empowered people from all walks of life to connect with each other. Video simply provided the medium. With a platform to share personal stories with people of different backgrounds and beliefs, creators all over the world sparked conversations around topics like xenophobia and online extremism.
To supplement those narratives, YouTube creators also received the tools they needed to facilitate constructive dialogue around tough issues and to craft messages promoting social change. This campaign gave YouTube the opportunity to both address criticism related to the moderation of sensitive content on its platform and to put the focus on facilitating positive conversations. Since its inception, YouTube’s initiative has logged 60 million views and 731,000 hours watched of all Creators for Change videos.
Real people drive real connections
For brands to build true connections with people, they need to meet consumers on their preferred communication channels and create content that puts a brand’s own people front and center.
But companies can’t tell the story of their people without a strong social foundation. According to our research, 65% of consumers feel more connected to brands that have a robust presence on social. That means brands have to pay attention to both the consistency and quality of their content. Specifically, consumers want material that humanizes an otherwise faceless brand, and they want the people behind the brands doing the posting.
Consumers are increasingly interested in learning about the humans who make up their favorite organizations. When a CEO has an active social presence, for example, 70%
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