Economic and Commercial Counselor of the China Embassy in Malaysia, Shi Ziming said the demand for durian in China is growing rapidly, and that the Musang King durian definitely has the potential to go big and create a niche market in China.

Shi said that during her visit to a durian orchard in Sungai Ruan, Raub on Saturday, hosted by MCA Vice-President Datin Paduka Chew Mei Fun. Read more at: http://www.thestar.com.my/news/nation/2017/08/14/village-named-home-of-musang-king-sungai-ruan-near-raub-now-synonymous-with-renowned-fruit/