When Lauren Conrad wasn't wearing a bold red lip on The Hills, she was all about an ultra-glossy nude lip, so when she launched The Lip Gloss with her eponymous new brand, Lauren Conrad Beauty, I wasn't too surprised. Hydrating and non-sticky, it's an amazing formula to wear alone — or on top of lip liner or lipstick to add some extra shine factor. It's infused with rose oils and mica, which I've found help make the lips look lush, juicy, and full.