Insider Intelligence publishes research and forecasts on the Media, Advertising, and Marketing industry.
According to their latest estimates for over-the-top video services in the US, change is coming.
Disney+ will have 72.4 million users this year, representing 32.1% of OTT viewers.
Additionally, the Disney+ audience size is on track to surpass that of Hulu by 2024.
Since its launch, Disney+ has been able to grow quickly by using a low price point.