How nostalgia saved Hostess' Twinkies
Business Insider
2021-01-22
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Hostess Twinkies rose to icon status in the mid-1900s, becoming a mainstay in lunch boxes across America. But a heavy debt load and two bankruptcies almost killed Twinkies. In 2012, Twinkies left shelves for what was thought to be for good. But two guys, Andy and Dean, had a plan to save the iconic brand.
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