"Since March 2020, the world has been forced to weather an unprecedented health crisis.

Beyond the considerable economic, social, and political consequences, the Covid-19 pandemic has forced us to change our habits and lifestyles: the freedom to come and go as we please, our relationship to time, work, health, nature, and the great outdoors, to redefine what truly has meaning…

What significant changes have started to take root in our daily lives? In our approach to sports and leisure? In our purchasing behavior? What impact does this have for companies in the outdoor sports industry? What strategies and resources do we need to deploy in the face the current situation?"