Influence marketing : la montée du digital [Catherine Lejealle]

Xerfi Canal 2021-02-09

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Xerfi Canal a reçu Catherine Lejealle, enseignante-chercheuse au groupe ISC Paris, spécialiste des usages du digital, pour parler de l'importance des influenceurs dans une stratégie digitale. Une interview menée pas Isabelle Barth.
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