Superplastic is a global entertainment brand famous for creating and managing animated celebrities with millions of dedicated followers on social media. The company's talent roster includes Instagram and TikTok sensations Janky & Guggimon, Dayzee & Staxx, Kranky, ShüDog, and more. Created by Kidrobot & Ello founder Paul Budnitz, Superplastic has sold millions of dollars in limited-edition designer toys , apparel, and NFTs since its launch in 2019. Most drops sell out in minutes, and many go up in value in aftermarket sales. The company continues to collaborate with brands and celebrities including the Gucci, Gorillaz, Rico Nasty, J. Balvin, Steve Aoki, Addfuel, McBess, Seen, FACT, County of Milan, Volkswagen, Oscar Meyer — and many others.