YouTube to Ban Several
Types of Advertisers, From Prominent Spot
on Its Homepage.
Axios first reported that the
video-streaming platform will
ban certain ads.
Companies related to gambling,
alcohol, prescription drugs and
political ads will not be allowed
to advertise on the site's masthead. .
The masthead is displayed at the
top of its homepage and apps.
CNN Business reports that this marks
the second big change to YouTube's
masthead policies in less than a year. .
In November, the platform
banned advertisers from
reserving the spot for a full day.
YouTube's policies have come under
intense scrutiny in recent years,
particularly around its approach to
misinformation and hate speech. .
Last year, YouTube, Facebook and
Twitter agreed to an audit of their
policies regarding harmful content
after pressure from advertisers.
Google also announced a moratorium on political ads in the buildup to last year's U.S. presidential election.
The moratorium was expanded
following the U.S. Capitol riots
before being lifted in February