A small gesture by star footballer Cristiano Ronaldo at a pre-match press conference — ahead of the Euro 2020 clash between Portugal and Hungary — has left a big dent in Coca-Cola’s market value.

At the pre-match press conference, Ronaldo pushed aside a couple of Coke bottles that were kept in front of him. The 36-year-old moved the bottles out of the frame and then went on to display a water bottle in front of the press gathered for the conference.

Coca-Cola’s stock price dropped 1.6 per cent, down from $56.10 to $55.22 after the footballing star’s gesture. The market value of the popular beverage brand dipped $4 billion from $242 to $238 billion.