Instagram Head Says the Platform , Is 'No Longer a Photo-Sharing App'.
Head of Instagram Adam Mosseri made
the statement in a video post on Twitter.
We are no longer
a photo-sharing app, Adam Mosseri, Head of Instagram,
via Twitter.
Mosseri stated clearly that Instagram will continue
to shift its focus to “embrace video more broadly.”.
The number one reason people say they use Instagram, in research, is to be entertained, Adam Mosseri, Head of Instagram,
via Twitter.
The video was accompanied by a post that
outlined Instagram's updated focus.
At Instagram we’re always trying to build new features that help you get the most out of your experience. Right now we’re focused on four key areas: Creators, Video, Shopping
and Messaging, Adam Mosseri, Head of Instagram,
via Twitter.
Mosseri openly explained that
the main reason for the shift is
to stay relevant while competing
with TikTok and YouTube