Bruce Willis can be a very good actor when he tries. Unfortunately, he hasn’t really tried in a long time. When was the last genuinely good Willis performance, where he was clearly engaged with the material and not just cashing a paycheck? Looper, perhaps? A movie that’s almost 10 years old? Or perhaps Moonrise Kingdom, which is also almost a decade old. Now, it looks like Willis’ laziness has transcended film into commercials, with the actor agreeing to let Russian company MegaFon use a deepfake of his face for a series of commercials.