Managing Director of Caprihans India Ltd, Banerjee’s book looks at failures in the corporate world, global and Indian, and the reasons for the decline and fall of an enterprise. He not only draws out the lessons learnt but also provides guidelines as to how companies can avoid the pitfalls. There is a close relationship between success and failure, says Banerjee: “Success is often built on a bed of fiascos, and flops. Unless you fall, you do not learn; unless you try, you cannot fail; unless you fail, you cannot grasp.”

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