Adidas Apologizes to Livid Indonesians over Malaysian Wayang Kulit Claim

Recently, Indonesian netizens enlivened the Adidas Singapore Instagram account @adidassg with critical comments over cultural appropriation.

The sportswear giant said Wayang Kulit (flat leather shadow puppets) is a Malaysian tradition but failed to mention its true origin.

Earlier this month, Adidas country pages in Southeast Asia announced the Ultra Boost DNA City Pack.

It is a collaboration between Adidas and six artists from the region to represent their countries ⁠— Singapore, Vietnam, Indonesia, Thailand, the Philippines, and Malaysia ⁠— through their sneaker designs.

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