Don’t Go Small. Go Australia is a $40 million campaign being rolled out into markets, such as the United States and the United Kingdom, to remind travellers of all the incredible experiences that await them in Australia.

Minister for Trade, Tourism and Investment Dan Tehan said Tourism Australia had been prepared to ramp up its international marketing efforts once the border re-opening was announced.

“The world has been waiting two years to get Down Under for a holiday and our latest ad campaign will remind them of what they’ve been missing,” Mr Tehan said.

“After COVID-19, the world is looking forward to taking a holiday and we want that holiday to be in Australia.

“This new campaign is just the first step in a long-term strategy to restart tourism to Australia, with further investment in tourism marketing campaigns internationally to come in the second half of the year.”