A complex field of personalities, issues and political messaging shaped the two-week two-week campaign period but did it shift voter sentiment? And what about the various campaign slogans like Warisan’s “Sabah For Sabahans”, Barisan Nasional’s “Radu Tetap Radu”, GRS’ “Sabah Dengan Persekutuan” or Perikatan Nasional’s “Abah Kita Bah Ini”? Melisa Idris and Sharaad Kuttan speak to Ibrahim Suffian, Executive Director of Merdeka Center.